A commercial that celebrates the simple pleasures of personalization. In this heartwarming narrative, we explore various scenarios where individuals use Nutella's new feature - customizing the label with their own photos - as a source of amusement or as a thoughtful gift. As the director, my challenge was to assemble a cast that could deliver the subtle humor embedded in each scene, and guide them to perform authentically. The result is a story where the product, Nutella, subtly shines as the unsung hero, bringing joy into everyday moments.